Collaborated on the creative direction and execution of a jewelry campaign, showcasing earrings pinned through sheer fabric to create a layered, ethereal effect. Developed and refined the concept to give the illusion of jewelry suspended in air, inviting viewers to envision themselves wearing the pieces. Managed production logistics, ensuring seamless coordination between photographers, stylist, and a jewelry retoucher to enhance fine details. Oversaw set styling and composition to achieve a striking contrast between the delicate fabric and the intricacy of the jewelry, maintaining the brand’s visual identity.