Hired by an Art Director to support a feminine hygiene brand in modernizing their content to achieve a more youthful and creative aesthetic. I collaborated with their internal marketing team to develop a mood board and shot list for the photoshoot, ensuring the visuals aligned with the website’s rebranding. I helped refresh the website by introducing a vibrant color palette, moving away from monochrome to more playful pops of color, and created Photoshop mockups to visualize the design. I also used Figma to develop a cohesive look, ensuring all visuals—from the photoshoot to the website—reflected the updated brand identity.